The Organic Happy Hour powered by De BioBorrel @ PLMA
Networking event with Paul Holmbeck
Date and location
19 mei 2026, 18:30
RAI Emerald Lounge (Entrance G Floor 1), Europaplein 24, 1078 GZ Amsterdam, Nederland
About the event
The Organic Happy Hour powered by De BioBorrel @ PLMA
Program:
18:00 Doors open & Networking drinks
18:40 Presentation Paul Holmbeck
19:10 Networking drinks
19:30 End
Once you have bought your ticket, you will receive an email with instructions on how to enter the event. Please follow these instructions as your action is required before 15 April.
It is possible to attend The Organic Happy Hour independently of the PLMA.
Tickets
Ticket - 19 May 2026
Sale ends
10 apr, 23:59
Entrance including two organic drinks & bites. Purchased tickets will not be reimbursed.
€ 15,00
Total
€ 0,00
Presentation
Paul Holmbeck is World Board Member of IFOAM - Organics International, Former Director of Organic Denmark and Director of Holmbeck EcoConsult. He played a leading role over 25 years in developing the partnerships with retailers that made Denmark a world leader in organic sales. Collaborations, consumer messaging and private label strategies have mainstreamed and democratized organics in Denmark, where organic market shares top 30-60 percent of total sales for many basic foods, from milk and eggs, to vegetables, grains and fruits. Since 2020, Paul has been advising governments and business associations worldwide in policy for organic market development and public procurement, and has been hired to provide strategic guidance and inspiration to leading retailers in e.g. Germany and The Netherlands on growing organic sales. Paul will share some of these insights with you.
PLMA
For over 40 years, the Private Label Manufacturers Association (PLMA) has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that help their private label programs succeed and grow. Following the ongoing growth of the number of exhibitors of organic products, PLMA gladly welcomes The Organic Happy Hour to its 2026 World of Private Label International Trade Show.